Lucas Yu
creative director | art director
Heineken®
Takeover
Heineken took over the main entrance of NOS Alive—Portugal’s biggest and most eclectic music festival—with a bold, custom campaign that celebrated every kind of fan.
To match the diversity of the lineup and the audience, the brand launched 60 unique outdoor placements, each with a different headline and design, creating a visual journey for festivalgoers as they arrived.
Leo Burnett LX
AD: Cristina López
CW: Hernâni Correia, Inês Reis
CD: Lucas Yu
ECD: Steve Colmar
IMG: Babuu + Flesh512 + André Leite
Cheers to those who HELLO everybody
Cheers to who’s already late
Cheers to those who came from afaaaaaaaaaaar
Cheers to the lucky last-minute tickets
Cheers to the crowdsurfers
Cheers to those who give it ALL
Cheers to the crowd weavers | Cheers to those who circle the venue
Cheers to the frontliners
Cheers to those who move to your beat
Cheers to the professional lyric improvisers
Cheers to the back-row legends
Cheers to those who take glorious selfies | Cheers to the group pics
Cheers to the piggybacks | Cheers to the piggybackers
Cheers to the final stop
Cheers to the perfect pure malt serve