Lucas Yu
creative director | art director
NotJama
Comfortably Unapologetic
NotJama stands out as a brand that doesn't get caught up in taking itself too seriously.
It's more than just pajamas; it's a statement that being true to yourself is the ultimate form of comfort and style.
They wanted a brand identity that was as bold and playful as their approach to reinventing pajamas.
For that, we introduced a hint of the surreal to give a refreshing spin to the classic pajama industry.
STUD.Yu
Branding, Concept & Art: Lucas Yu
